And four red flags that mean it isn't.
Done well, bespoke programmes return roughly four times the per-learner impact of off-the-shelf equivalents across the metrics our enterprise clients track. Done badly, they cost more and deliver less. The difference is not the budget — it's the four signals you can spot in the first two weeks.
The signals: no named programme sponsor, no measurable success criteria, no instructor with operating experience in your industry, and a curriculum that could have been delivered to any company.